Karan Asrani is an entrepreneur, creative director, and brand strategist with over 20 years of experience building brands that people connect with. As the Founder of Studio 9, he has spent two decades helping businesses transform ideas into meaningful experiences through branding, design, digital marketing, and storytelling.

Beyond creative work, Karan always aspired to build something that could make a positive impact on the world. That vision came to life through Novora, co-created with his like-minded friend and partner, Neel, who shared the same passion for innovation, thoughtful design, and sustainability. Together, they set out to reimagine home décor using plant-based materials and advanced 3D printing technology, creating products that are beautiful, functional, and kinder to the planet.

For Karan, sustainability is about more than choosing better materials—it’s about rethinking how products are designed, made, and experienced. Through Novora, he hopes to inspire more conscious living by proving that exceptional design and environmental responsibility can go hand in hand.

When he’s not building brands or exploring new ideas, Karan enjoys travelling, discovering local cultures, and finding inspiration in architecture, design, and nature—experiences that continue to shape the vision behind Novora.